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CHALLENGER BRANDS: WHAT CAN WE LEARN FROM CRUELLA? (PART 2)
«A challenger brand must always stay hungry and create opportunities to stand out. « Listen to the blog Compartir: CHALLENGER
The fascinating world of Cult Brands
In a world with thousands of “similar” brands, just a few stand out, generating deep connections, trust, and influencing people.
BE LIKE ELVIS: A TRULY ICONIC BRAND
«Elvis was a master at utilizing memorable elements; the way he did his hair, the suits he wore, his moves,
A ROOKIE CAN CHANGE THE GAME
«Learn as much as possible from the subject, be creative, experiment, and break some rules, because a rookie can change
Unleashing the Force: 10 Yoda Principles for Challenger Brands
This journey through Yoda’s teachings is not just a tribute to an iconic character, but also a practical guide for
THE LESSON FROM Club de Fútbol América ON CREATING A BRAND THAT YOU LOVE OR HATE
«In the world of marketing, few brands manage to evoke emotions as intense and polarized as Club de Fútbol América.
Live Social Shopping: The Evolution of a Retail Revolution
«Now imagine that, at that very moment, a link appeared on screen, letting you buy it with a single click.
What can we learn from Cruella?
«Cruella is a brand that does not pay for media; Cruella is the news!» Listen to the blog Compartir: What
The secret of seduction… is your brand unleashing its power?
«We all aspire for passion, not only in our love lives but also in our job, the things we do,








